Successful advertising needs nothing but 3 words

Ahaaa. Even though this undraped statement may surprise at first glance, it is according to various encyclopedias doubtlessly true:

Food is any substance, usually composed primarily of carbohydrates, fats, water and/or proteins, that can be eaten or drunk by an animal for nutrition or pleasure. It can be derived from plants, animals or other categories such as fungus or fermented products like alcohol.

With nothing but three words, the advertisement on the sandwich board faces the requirements of good marketing communication

• Attract attention
• Stimulate interest
• Create a desire
• Bring about action

Beer is food. As simple as that!